ABOUT
SHEREEN EL-REFAI
Shereen is a former corporate marketer with experience in business strategy and marketing campaigns for top brands like YETI, Patagonia, Osprey Packs, and many others.
While she excels at big-picture strategy, Shereen is also hands-on with social media, paid media, influencer marketing, SEO, and SEM. Since leaving Backbone in 2023, she’s worked with a diverse range of businesses worldwide, including Touchstone Climbing (wellness), Senses Sri Lanka (yoga), and Atlas Valley (travel). Shereen specializes in UGC and social media marketing in the travel, health, and wellness industries.
As a yoga teacher, and founder of SoSheDares, Shereen understands the importance of both mental and physical well-being. She brings the same patience and compassion to your brand strategy as she does to her yoga students, ensuring your brand is nurtured with care and purpose.
SoSheDares Marketing 