About SoSheDares Marketing
CREATOR INSTINCT.
MARKETER BRAIN.
I make creative work that understands both the audience and the objective.
Hi, I’m Shereen.
I’m an Egyptian-American creator and former agency marketer based in Dahab, Egypt. I make content for brands that live in the real world: on the trail, in the water, on the road, and in the everyday moments that make people care.
Before going independent, I worked at Backbone Media—one of the outdoor industry’s leading agencies—across strategy, web, social, campaign concepts, and SEO. That experience shaped how I approach creative: with a strong point of view, a clear audience, and a reason behind every frame.
01 / Experience
Outdoor and lifestyle fluency.
Agency experience with work spanning brands such as YETI, Patagonia, Osprey, Smartwool, and Merrell—plus years of making travel and outdoor content from inside the communities brands want to reach.
02 / Perspective
Global, grounded, human.
Raised between the US and China and now based in Egypt, I bring a global point of view without losing the texture of a real local experience.
03 / Approach
Useful creative, not content for content’s sake.
Every deliverable begins with the brand, the audience, and what the work needs to do—then becomes content people actually want to watch.
